Product metrics and key performance indicator(KPIs) have been getting increasingly more important and useful for Agile organizations that develop digital products. When done right, they can become an engine for product growth and inform great strategic and tactical decisions. When done wrong, they can lead to a huge amount of sunk resources and wasted time.
This presentation explains the most common and the most dangerous mistakes that you should avoid to make sure your KPIs and metrics work to your advantage. You will learn to:
* recognize the most typical problems with metrics in everyday work with your product
* identify behaviors that lead to problems with metrics
* prevent situations where a serious error is made when selecting product metrics
Video producer: https://aceconf.com/